Looking back, 2025 was shaped by steady household demand for credit alongside growing competition among lenders, which kept terms relatively favourable for applicants who compared their options.
Non-bank lenders continued to expand their share of smaller, shorter-term loans, while banks remained the more common choice for larger amounts and longer repayment periods.
The overall picture points to a lending market that rewards comparison — providers competed more on terms during the year, which is exactly when shopping around pays off most.
This is general educational information, not personal financial advice or a credit offer.
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